Interviews

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Interviews

On Wednesday, 16th of July 2014, Mr. Sven Hundhausen, Director of Erlkönig China held an interview with Mr. Constantin Colberg, Senior Associate at ECOVIS Beijing, about the Automotive Industry in China. Current issues such as market entry options for foreign OEMs, strategies of Chinese companies and E-Mobility in China were amongst the topics discussed. The full interview is now available.

 

Click now to watch the video on YouTube or Youku

The most popular automotive brand in China is without a doubt Volkswagen – not only within the imported brands but also on the general market. I have to admit, it is quite impressive how Volkswagen has managed to dominate the Chinese market during past years by introducing targeted products and forming successful Joint Ventures. German automotive brands are the second most popular in China, only surpassed by Chinese and followed by Japanese, American and South Korean manufacturers. Although labour costs will surely continue to rise in the upcoming years, this trend is accompanied by an increase in demand for higher quality.

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